Mercedes-Benz Of Atlanta South – First Phase Nearing Completion

Work is in progress at Mercedes-Benz of Atlanta South on facilities that will help to deliver the full luxury experience that represents the Mercedes-Benz brand and the Jim Ellis customer experience. There are a series of new building projects and renovations happening for Mercedes-Benz of Atlanta South. The first phase includes the building of an all-new brand center (see rendering pictured below) to replace the current Mercedes-Benz of Atlanta South dealership in South Fulton. The new facility is nearing completion across the street (in Union City) from the current facility. View the groundbreaking ceremony video below along with images of current progress on this new dealership. The new brand center is expected to be open for business in March 2024. Following the opening of the new brand center, renovations of the current dealership will begin to transform it into a Mercedes-Benz Commercial Van Center that is slated to open in 2025. Additionally, a future Mercedes-Benz Service Center is being constructed in Newnan to expand our service to clients in that area by the end of 2024. Updates and information about these current and future projects will be provided as they become available.


Here are some features of the new Mercedes-Benz of Atlanta South dealership that clients can look forward to:

  • A 14-vehicle showroom that includes a state-of-the-art complete digital Mercedes-Benz emersion experience
  • Mercedes-Benz Heritage Hall Museum
  • Mercedes-Benz Café and customer lounge
  • Covered open-air three-lane customer service reception drive
  • Multi-function event space and outdoor patio
  • Two indoor vehicle delivery bays
  • A service area that includes 39 vehicle service bays
  • Three detail bays and one drive thru automatic car wash
  • Onsite training facilities, including a university style training facility on the second floor of the dealership and a training bay in the service area
  • Expanded security features, to include a welcome station and gated entry system

More details on the plans and progress will be shared as they come to fruition. In the meantime, sales and service representatives will continue to offer an elevated customer service experience at our current facility.

MBA New Location


The groundbreaking for the all-new Mercedes-Benz of Atlanta South Brand Center took place on November 30, 2022. We were privileged to have representatives from Mercedes-Benz and Union City present for this event. You can view the video here.

See Our Progress

Mercedes-Benz of Atlanta South 33.5885307, -84.5122786.